The path analysis results confirm the full mediating roles of trust and satisfaction in the relationship between perceived security and continuance intention. The study results confirm that perceived privacy and satisfaction have significant impacts on Facebook continuance intention. The statistical analysis was performed using SPSS and PROCESS macro models. Data were collected from 450 voluntary participants. To achieve the study aims, an online survey was conducted among university undergraduate students. This study also investigates the moderating role of Facebook addiction on the relationship between satisfaction and continuance intention.
3.8 malwarebytes premium key facebook 2019 serial#
In addition, the serial multiple mediating effects of trust and satisfaction on the relationship between continuance intention and Facebook determinants are explored. The purpose of this study is to investigate the influence of perceived security, perceived privacy, and satisfaction on Facebook user continuance intention. These include religious beliefs, influence of culture, and a concern toward one’s information being available online: a point that we do put forward for further inquiry.
There is also enough evidence in the results to support the existence of additional contributing reasons for the rejection of Facebook that have not been directly reported before. However, some findings, such as one’s attitude toward the Facebook company and online social connectedness, diverge from previously published work. These include perceived security issues and safety risks, absence of trust, privacy concerns, influence of important others, lack of control, uselessness, availability of alternatives, lack of interest, and inappropriate content. Some results obtained are truly consistent with previous research. Based on in-depth semi-structured interviews, several recurring reasons were identified for Facebook non-use. This qualitative study is an effort to understand the justifications that drive their decision. While, we would commonly expect everyone who has access to the Internet to use Facebook, some people have chosen not to join or to opt-out of its services. Facebook is the most pervasive social network in the world.